Editorial: DARWIN “The Origins” by Eric MAURICE
“"The species that survive are not the strongest species, nor the most intelligent, but the ones that adapt best to change." Charles Darwin
The "DARWIN" collection draws a parallel between the evolution of hairdressing and beauty, the diversity of life forms encountered in nature, each living species is gradually transformed over generations, both morphologically and genetically. Thus evolution can lead to the appearance of new species. They are also in perpetual transformation over time and generations.
Beyond social norms, morality and mode of recognition, let's have the freedom to evolve.
CRÉDITS
CRÉATIVE DIRECTOR Eric Maurice @ericmaurice
Art director for mydentity (guy tang) France & Benelux
In collaboration with -Jacques seban
PRODUCER Live Production Studio
PHOTO & RETOUCH Latil Pascal @latilpascal
CRÉATIVE COLORS Amandine Zachary | Elisa Belmonte | Eric Maurice | Lucas Dupont
MAKE UP Fermín Diaz & Fran Milanez
STYLING Lucas Dupont
VIDEO Jesús Padrón
MODEL Gara Rivero | Marina Falcon | Silvia Ivy
HAIR COLOR - #mydentity
HAIR CARE - k18 Hair France
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