Editorial: DARWIN “The Origins” by Eric MAURICE

“"The species that survive are not the strongest species, nor the most intelligent, but the ones that adapt best to change." Charles Darwin

The "DARWIN" collection draws a parallel between the evolution of hairdressing and beauty, the diversity of life forms encountered in nature, each living species is gradually transformed over generations, both morphologically and genetically. Thus evolution can lead to the appearance of new species. They are also in perpetual transformation over time and generations.

Beyond social norms, morality and mode of recognition, let's have the freedom to evolve.

CRÉDITS

CRÉATIVE DIRECTOR Eric Maurice @ericmaurice

Art director for mydentity (guy tang) France & Benelux

In collaboration with -Jacques seban

PRODUCER Live Production Studio

PHOTO & RETOUCH Latil Pascal @latilpascal

CRÉATIVE COLORS Amandine Zachary | Elisa Belmonte | Eric Maurice | Lucas Dupont

MAKE UP Fermín Diaz & Fran Milanez

STYLING Lucas Dupont

VIDEO Jesús Padrón

MODEL Gara Rivero | Marina Falcon | Silvia Ivy

HAIR COLOR - #mydentity

HAIR CARE - k18 Hair France