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Interview: Photographer Andreas Bübl (Austria)

How and when did you get into photography?

Hey there, I'm Andreas Bübl, an Austrian photographer, artist, and film producer. Photography has been my passion ever since I was a kid. I remember grabbing my father's SLR camera and making my first attempts at capturing the world around me in an artistic way. Over the years, I've had the incredible opportunity to establish myself internationally in the field of photography. My work has been recognized not only for its artistic value but also for the insights I've shared through my specialist books on photography. You might have come across titles like "STUDIO" (ISBN 978-3-8362-8885-9) or "Fotoshootings von A to Z" (ISBN 978-3-8362-7935-2), where I delve into various aspects of photography to help both beginners and experienced photographers elevate their craft. But my journey doesn't stop at creating and writing. I've always felt a strong urge to share my knowledge, which led me to teaching photography. Through workshops and as a lecturer at various educational institutions, I get to connect with aspiring photographers and help them refine their skills and artistic vision. The icing on the cake has been the international awards that have come my way. These recognitions validate my dedication and hard work in the photography world. And being honored as the Austrian national champion truly humbles me, knowing that I've made a mark in my home country's photography community.

From that first fascination with my father's camera to becoming a photographer, author, and educator, my journey has been a rewarding one. I'm passionate about every aspect of photography, from capturing moments to sharing knowledge, and I'm excited to see where this journey takes me next.

These days I've finished my latest book "Posing - Das Handbuch für Fotograf*innen" ( Handbuch-fuer-fotografinnen/), which will be published in November 2023.

What does photography mean to you?

Photography to me is more than just a skill or a profession—it's a way of expressing my perspective, emotions, and creativity. Through the lens of a camera, I have the power to freeze moments in time, encapsulate feelings, and tell stories that might otherwise go unnoticed. It's a medium through which I can communicate with the world without saying a single word. Photography allows me to see the beauty in the mundane and the extraordinary in the ordinary. It's about capturing the play of light, the intricate details, and the fleeting expressions that make up the tapestry of life. Every photograph I take is a piece of my own perception, a slice of my soul, and an invitation for others to see the world through my eyes.

The process of creating an image is a journey of exploration and discovery. From framing a shot to selecting the right settings, each decision I make contributes to the final outcome. It's a dance between technical expertise and artistic intuition. And when I press that shutter button and the image comes to life, it's as if I've captured a fragment of time, a memory that can be revisited and cherished forever. Ultimately, photography is a constant evolution. It's about pushing boundaries, experimenting with new techniques, and embracing change. It's a lifelong journey of growth and learning, as I continue to refine my craft and uncover new ways to capture the essence of the world around me. Photography is my language, my passion, and my ever-unfolding art form.

Please briefly describe your photography style for our readers.

For me, photography is about creating visual narratives that transport viewers into captivating worlds. My work is centered around staged photography, where I meticulously craft scenes to tell stories that resonate deeply. Through careful composition, lighting, and attention to detail, I aim to invite the audience into a realm that might seem unfamiliar yet intriguing. My images are more than just frozen moments; they're windows into my imagination and emotions. I believe that every photograph should evoke feelings, spark curiosity, and encourage viewers to explore the layers of meaning within. By infusing my photos with artistic and creative elements, I strive to break away from the ordinary and present a unique perspective that captivates and lingers. Each of my photographs is a canvas for storytelling. From the choice of subject to the arrangement of elements, I work to construct a visual narrative that unfolds before the viewer's eyes. Through this approach, I aim to bridge the gap between reality and the fantastical, creating images that leave a lasting impression and inspire contemplation. In a world saturated with images, I believe that standing out requires a blend of technical skill and a distinctive artistic vision. My style merges both these aspects, resulting in photographs and films that offer not only a glimpse into my creativity but also an invitation for others to explore their own interpretations. Photography, for me, is a medium of endless possibilities, and I'm dedicated to continually pushing the boundaries of my craft.

Where do you get inspiration from?

As an artist and photographer, my sources of inspiration are diverse and constantly evolving. I find that inspiration can be drawn from the outside world as well as from the depths of my own imagination. Nature is a rich source of inspiration. The play of light, colors, textures and the intricate patterns of nature can serve as a basis for my artistic ideas. Film is a medium closely related to photography and I often find inspiration in cinematic sequences. The use of lighting, framing and storytelling in film can inspire ideas for my staged photographs and films and help me create dynamic and engaging images. My own dreams and imagination are invaluable sources of inspiration. Letting my mind wander and exploring the realms of the unknown can lead to innovative concepts and creative breakthroughs that I bring to life through my photography as well as my films. My own life experiences and emotions flow deeply into my work. The feelings I've experienced, whether joy, melancholy or wonder, find their way into my paintings and bring authenticity and depth to the stories I create.

Do you think in advance what you want in the picture?

Yes, of course.

Studio, on location or both?

Studio, on location, Studio on location and location in the studio, everything.

Would you consider yourself a hobbyist or a paid professional?

I consider myself a paid professional in the fields of photography and filmmaking. Over the years, I've dedicated significant time and effort to honing my skills, refining my artistic vision, and building a portfolio that reflects my expertise and creativity. Through my work, I have been able to connect with clients, audiences, and fellow artists, and I've had the privilege of contributing to various projects, exhibitions, and publications. While my journey began with a passion for photography from a young age, I've transformed that passion into a profession that encompasses both my artistic expression and my livelihood. I have the privilege of being compensated for the work I produce, which allows me to continually invest in my craft, explore new creative avenues, and collaborate with others to bring captivating stories to life. Being a paid professional doesn't diminish my love for photography and filmmaking; rather, it has enabled me to fully immerse myself in these art forms, continually learn and grow, and contribute to the visual narratives that resonate with audiences worldwide.

What has been your most memorable session and why?

One of my most memorable photo sessions took place during a photo shoot by a remote lake. The setting was unlike anything I had experienced before - serene forests, dramatic light and a unique blend of untouched nature. What made this session particularly memorable was the perfect synergy between the setting, the themes and my creative vision.

As the sun began to set, casting a warm golden hue across the landscape, I worked with the amazing model, Jaqueline, who perfectly executed my vision. The sun making its way through the forest leaves to the water added a touch of dynamism to the footage, the vivid colors of the forest reflected in the water and provided a stunning canvas for our session. The natural beauty of the place served as an incredible backdrop and allowed me to blend the ethereal with the intimate. What made this session so special was the seamless merging of the beauty of nature, the model's genuine connection to the subject, and my creative interpretation. It was a reminder of why I'm drawn to photography. The resulting images were a testament to the magic that can happen when all elements are in perfect harmony, and they continue to hold a special place in my portfolio and heart. It's the picture with the red umbrellas in the water. Thank you Jacqueline!

Nikon or Canon? Favorite lens?

Give me a camera and I'll take pictures with it. The brand of the camera doesn't matter, it's a tool. When photographing, I prefer lenses with an open aperture of 85mm, from aperture 1.4 or even more open. When filming it's more subtle, here lenses from 16mm to 200mm. I am therefore open to cooperation requests from various manufacturers ;)

What is one piece of advice you would like to offer a new photographer looking to start their own business?

My advice to any new photographer looking to start their own business is to harness both your artistic passion and your entrepreneurial spirit. Balancing these aspects is key to building a successful photography business that fits your creative vision and earns a living. Identify your unique strengths and interests in photography. Whether it's portrait, landscape, commercial, wedding, or another specialization, carving out a niche can help you stand out from the crowd and attract the right audience that aligns with your style. The photography landscape is constantly evolving, especially in the digital age. Stay up to date on new technologies, trends and techniques. Continuous learning keeps your skills relevant and your work fresh. At first, you might be tempted to undervalue your services to attract customers. However, prices that are too low can reduce your value and make it difficult to sustain your business over the long term. Research market prices and set prices that reflect your skill and the quality you offer. Lastly, I would like to point out that building a photography business takes time. There will be challenges and setbacks, but perseverance and a willingness to learn from your experiences will ultimately lead to growth and success.

What do you think of our new magazine?

I'm genuinely thrilled to hear about your new magazine! The concept of featuring a captivating blend of stunning photography from talented artists alongside insightful glimpses into the worlds of models and photographers is undoubtedly intriguing. This approach not only showcases the visual beauty of the art form but also provides a unique behind-the-scenes perspective that can engage and inspire both enthusiasts and industry professionals. In a world saturated with images, a magazine that not only showcases artistry but also delves into the human aspect of the creative process can stand out and resonate with a wide audience. It's a platform where the visual and the narrative converge, creating a space for appreciation, inspiration, and connection within the photography community and beyond.

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