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Interview: Photographer Luca Storelli (Italy)

Can you tell us a little about you?

I’m a published Fine Art and Fashion photographer.I studyed photography at State Institute for cinematography and television. I work for international fashion and fine art magazines, and I teach photography and retouching.

How and when did you get into photography?

I started more than ten years ago, working as assistant in a photo studio.

What does photography mean to you?

First of all photography means everything for me. Art, communication, expression, romance, feelings, vibes, I learn and communicate through images.

Please briefly describe your photography style for our readers.

I like to mix different styles and languages in my works. Fine art mixed with compositing techniques, both of them mixed with fashion and portrait.

Where do you get inspiration from?

I learned all from my master, many of that now are become friends. Their creations stimulate me so much, and I’m constantly influenced by all of hem:

Bella Kotak, Kate Woodman, Marcel Van Luit, Joel Grimes, Pratik Naik, Lillian Liu, Sean Archer, Eric Elmas, Lindsay Adler, Chris Knight, Jacke Hicks, Scott Kelby, Sue Brice, Renee Robyn, and many others….

Do you think in advance what you want in the picture ?

Yes, it’s the thruth. The shot, is the last, and the less important action during a shooting. The art is seeing and creating the composition of the image before shooting. I see the image before shooting, when I’m on set, I look around me and I think which elements will be in the frame, the prospective, the lights…. This is the most important moment of the shooting. Or, in other cases, I draw my idea in the frame with a pencil, to see what are my feeling looking at the results..

Studio, on location or both?

Both of them let me to be creative. I have not preference. It depends by the project I have in my mind. The most important thing is the idea, after that comes all other facts. A picture is a fact of mind, not of a click on the camera. This is the main thing I explain to my students when I teach. The importance is not the camera, the lenses, the technical aspects…… none of them. The most important thing is the IDEA behind each photo.

Would you consider yourself a hobbyist or a paid professional?

I’m a paid professional.

What has been your most memorable session and why?

I remember with love one of my last editorial for an important American fashion Magazine, 7Hues. I shot in nature with waterfalls with a cinese model. I shoot in this place every summer, and every time I totally make a different work. This place makes me so excited and creative. In post production I love to add other elements in the frame, like plants, water ripples, flowers, stones, birds and koi fishes.

Nikon or Canon? Favorite lens?

I work with Sony A7RM3. And my favourite lense is a Sony 24-70GMaster. It is a lens that allow me to be creative

What is one piece of advice you would like to offer a new photographer looking to start their own business?

To look around and learn from the master. Sometimes you have to stop shooting to learn before start. The eyes have to been educated… and the best way to do this is to study from the others. Don’t shoot without clear ideas, don’t make anonymous pictures…. As I learned from Lindsay Adler , every time you shoot a picture, this must be a WOW! Picture. You have to capture interest and emotions from people who are looking at your portfolio. Make all of your images the best you can do.

What do you think of our new magazine?

I don’t know your magazine. This is the first time I hear about you. It will be an occasion from know something new and maybe learn something else. In lall our ifetime we don’t never stop learn from eachother.

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